Companies bolster benefits, perks to attract top talent

Unemployment rates are declining and the economy appears to be on the mend, prompting more companies to open up hiring and start recruiting highly-skilled talent. However, many hiring managers charged with recruiting a new innovative workforce are finding that traditional methods are no longer as effective as they were pre-recession.

Instead, today's tech-savvy and talented youth appear to seek out companies that afford them not only a strong salary and good benefits package, but a unique office environment and company perks. Fox Business recently cited the details of a survey conducted by Snagajob, which found that the number of individuals seeking out jobs via their mobile devices increased by 95 percent over the last 12 months. The jump is significant for recruiters and human resources managers, namely because potential applicants are weeding through position summaries, salary offerings and benefits packages at a faster rate, giving employers a single shot to stand out among other companies. 

In an effort to remain competitive, hiring managers in nearly all industries are making a greater effort to appeal to applicants by detailing uncommon highlights that make them unique and cool. For example, those professionals scoping for finance or accounting jobs may see special benefits detailed in the job description that range from free gourmet lunches being delivered each week to an on-site gym or free dry cleaning. 

Selling a company to job applicants
As more companies focus on their online brand to attract new talent, industry professionals caution HR managers to be clear about what they're selling. For example, failing to deliver on perks and benefits listed online can backfire and lead to reputational damage. Further, overselling may attract the wrong type of job candidate who is more concerned about the benefits, rather than working in a challenging environment.

"If you don't deliver what you promised someone's going to get there and be disappointed and immediately start looking for a job somewhere else," Libby Sartain, former chief HR officer at Yahoo, told Fox Business. 

Instead, HR recruiters may benefit from focusing on the prospects that employment with their company will bring. A recent article noted that today's job seekers are looking for challenging and diverse career opportunities that allow for both personal and professional development. By highlighting potential travel opportunities, high promotion rates, the chance to learn from seasoned industry leaders and positive retention rates, employers may attract the type of employee that fits nicely into the type of company culture they are trying to cultivate.